What cold pressed actually means

Cold pressed is written on a lot of bottles and explained on very few of them. It is not a health grade and it is not a certificate. It is a description of a machine.

The common kind of juicer spins a blade against a metal grater at high speed and throws the juice out sideways. It is fast, it is loud, and all that speed puts heat and air into the juice. That is where the foam on top comes from.

A press does the opposite. It crushes the fruit first, then squeezes the pulp slowly between two flat surfaces. No blade spinning, so almost no heat and much less air.

Three things change, and all three are things you can see for yourself.

The juice does not foam much, so what you get is the drink and not a head of bubbles.

It separates more slowly. Pressed juice left standing still settles eventually, everything does, but it holds together longer, which is why it travels better.

And you get more juice out of the same fruit. A press wrings the pulp properly, so a kilo of oranges goes further than it does through a spinning blade.

What it is not: a promise about your body. We are not going to tell you a pressed juice does something to you that another juice does not, because we cannot show you the study for that. What we can tell you is that it is squeezed slowly and it tastes like the fruit it came out of.